Stephanie Kodeck

Agencies: Verizon, Special Ops, McKinney, Cheil, GoodKid, AKQA, Potato

Clients: Verizon, Frida Mom, Sea World, Xfinity, Samsung, Pulte Homes, Centex, Del Webb, Name.com, NordicTrack, Meta, Facebook Messenger, Pfizer

• • Ideating strategically sound concepts and executing them in an intuitive and memorable mode.
• • Concepting, writing, and producing TV spots, print ads, radio ads, and full-funnel social campaigns that engaged audiences.
• • Wrote and produced TV Scripts and Radio Spots, generating awareness for events.
• • Creative lead on acquisition, retention emails that sparked a dialogue with consumers.
• • Led creatives with solution-oriented feedback.
• • Rebranded Messenger with social posts targeted to Gen Z, increasing their engagement with the brand.
• • Wrote Pfizer site copy, with a human touch while flexing various tones for different audiences—patients, scientists, and investors.
• • Crafted on-brand and inspirational mission statements for stakeholders.

• • Researched and discovered an alternative communication method for my nonverbal, autistic son. This gave him his voice and access to true education.
• • Recruited and trained a team of three stellar special education teachers who advance his education to this day.
• • Wrote blogs about autism, illustrating its massive effects on families.
• • Freelanced at in-house agencies - wrote mission statements, manifestos and TOV style guides for start-ups, along with emails, digital and traditional product copy.
• • Performed standup comedy at various venues.

• • Lead writer on Children's Advil from conception to production.
• • Rebranded Children's Advil from a clinical product to a pediatric health coach for new parents.
• • Wrote original content on advil.com and on parenting blogs.
• • Successfully spearheaded a successful pitch for Teenage Mutant Ninja Turtles ARG.

• • Evolved the Pampers' brand identity into a modern-day coach that guided new parents.
• • Concepted "Hello Baby!" – an iPad app that showed parents their baby's development in the womb. Shortlisted at Cannes.
• • Concepted and created a new site and app that supported new parents with information and tools.
• • Mentored junior writers, using empathetic and structured feedback.

• • Lead writer on Nike Women Asia account, crafting the brand voice and creating online inspiring experiences and content.
• • Thought up cutting-edge ideas, presented and sold them through to Nike Women Asia, Gap, Xbox, Kraft, and Banana Republic stakeholders.
• • Lead writer on Xbox campaigns; wrote script treatments, scripts, and banner ads.